As the year winds down, Strava’s Year in Sport Trend Report reveals interesting trends that showcase how running is evolving as a sport, hobby, and lifestyle. These insights not only highlight the incredible growth of the running community but also underline its inclusivity and positive impact on mental health. For us at RunThrough, this aligns perfectly with what we strive to create at every event: a supportive, welcoming environment where runners of all levels can meet, push themselves and thrive together.
A Community on the Rise
In 2024, running clubs on Strava saw a remarkable 59% increase in membership, emphasizing how running is no longer a solo pursuit but a communal experience. Whether it’s joining a local running group, participating in virtual challenges, or connecting with a global community, runners are finding new ways to come together.
With over 300,000 participants at our events this year we’ve seen this exploding popularity firsthand. From the buzz at the start line to the new friends made over a post-run coffee, running is about much more than individual achievements. It’s about shared goals, mutual encouragement, and celebrating milestones together. Our mission has always been to create spaces where everyone feels they belong—whether you’re chasing a PB or simply enjoying the journey.
A Powerful Shift in Women’s Running
One of the most inspiring statistics from Strava’s report is the 89% increase in women joining running clubs compared to last year. This number tells a story of a shift toward greater inclusivity and empowerment in running.
At RunThrough events women make up a significant and growing portion of participants. Running events are becoming a space where women feel confident, supported, and celebrated. We know there’s more work to be done to ensure equity in sports, but these numbers remind us that the momentum is building and initiatives like Women’s Run Series are looking to further this growing interest.
On the 8th March 2025, the first events of the Women’s Run Series will take place at the Queen Elizabeth Olympic Park over the 5k and 10k distance. All abilities are welcome to ensure running is an activity everybody feels comfortable taking part in.
Running for the Mind, Not Just the Body
Running has long been associated with physical fitness, but Strava’s report shines a light on its mental health benefits too. With 58% of runners listing improved mental health as a primary goal for 2025—and an even higher 65% among Gen Z—it’s clear that people are turning to running as a way to navigate life’s stresses.
We frequently hear stories about how running changes lives beyond the physical – none more moving and inspirational than that of Mike Barnes. His desire to challenge himself to run in memory of his daughter is what events are really about for us here at RunThrough.
Whether decompressing after a tough day at work, rebuilding confidence or pushing your own personal limits, mental health is at the core of why many of us run. In 2025 we’ll continue to champion initiatives that bring people together, delight participants and make running accessible to all.
The Intergenerational Sock Debate: To Show or Not to Show?
Maybe the most crucial data point of all… Gen Z runners prefer long or crew socks, while Gen X opts for no-show or ankle socks. (RunThrough Kit has both styles covered, just saying). It’s a finding that reminds us that running can be about self-expression as well as movement. At our events, we’ve seen runners rock every style imaginable, from neon tights to full pantomime horse outfits… It’s these joyful details that make the running community so diverse and fun.
The Road Ahead
The growth of running as a community-driven, inclusive, and mentally enriching activity is fantastic to see. At RunThrough, we’re proud to play a part in this movement, providing events that welcome runners of all backgrounds, paces, and goals. From beginners taking their first steps to seasoned athletes chasing new records, every runner has a place at our start lines.